The problem with over testing, experience, and intuition

Designing something is about making a choice. Right or wrong.

There’s a common situation where teams become afraid to make decisions and they become paralysed by over-testing.

Barry Briggs shared his thoughts …

Why you don’t need more evidence or certainty

I sometimes think there’s a problem of digital teams taking too much time to do things. They just don’t get started soon enough.

Getting started is about being …

A conversation last week got me thinking again about personas. Then I shared this:

“we have personas” is normally the start of a difficult conversation that involves the question “have you spoken to any real users?”

Framing the problem is vital for designers. We need to be relentlessly talking about the core benefits that a product or service delivers, and why.

I’ve found that framing the problem is something that teams really struggle with. This should …

In his book Antifragile, Nassim Talib writes about using data to solve problems:

“…people want more data to solve ‘problems’ …we have never had more data than we have now, yet have less predictability than ever. More data –