research
Deciding
The problem with over testing, experience, and intuition
Designing something is about making a choice. Right or wrong.
There’s a common situation where teams become afraid to make decisions and they become paralysed by over-testing.
Barry Briggs shared his thoughts …
The weight of starting
Why you don’t need more evidence or certainty

I sometimes think there’s a problem of digital teams taking too much time to do things. They just don’t get started soon enough.
Getting started is about being …
The death and resurrection of the user persona, proto-persona, and more
A conversation last week got me thinking again about personas. Then I shared this:
…“we have personas†is normally the start of a difficult conversation that involves the question “have you spoken to any real users?â€
Asking the right questions to frame the problem
Framing the problem is vital for designers. We need to be relentlessly talking about the core benefits that a product or service delivers, and why.
I’ve found that framing the problem is something that teams really struggle with. This should …
Big trucks and user research
In his book Antifragile, Nassim Talib writes about using data to solve problems:
…“…people want more data to solve ‘problems’ …we have never had more data than we have now, yet have less predictability than ever. More data –