hollidazed.co.uk

Hello, I’m Ben Holliday. This is my blog where I’ve been writing for 15 years. You will find posts here about design, services, product and leadership. You can also follow my regular updates on Twitter.

Design

Blog post round up – Summer 2019

It’s okay to be a design leader

Stepping outside the design community

Seniority in Design: personal responsibility

Simple models

The horizon and the next steps

In a design process there are two immediate things that matter*: …

Seniority in design: proximity and closeness

Learning to prototype is more important than learning to code

There’s still an ongoing debate about whether designers should learn to code. I think it’s more important that designers learn to prototype.

Prototyping doesn’t mean that you have to write code or build software.

A prototype should be the quickest, …

A design state of mind

What it means to move to a design mindset

A mindset is how we respond to the world around us. It acts as a center of gravity. It goes with you. It shapes who you are and what you do, wherever

Ambiguity and design

Ambiguity is a key part of design. It points us to the uncomfortable gap between ‘what is’ and ‘what could be’ which is where I believe design adds most value.

As I described in my blog post ˜Seniority in

Prompts for design leaders working with product teams

When working with product teams, the job of a design leader is to make quick and accurate assessments about the focus and quality of the work being presented back to them.…

What makes a design education?

There’s a lot of design education out there. I get asked sometimes what people should ‘study’?

If you want to be a good designer, my advice is to study broadly and follow your interests. A design degree is great but …

All design is strategic

All design is strategic unless you just see it as implementation.

Lingjing recently wrote about the importance of strategy.

I like this approach as a framework. It’s simply a way to think through and take forward a set of …

Service mapping and different types of maps

Written by Ben Holliday. Based on work developed with Kirsty Sinclair and feedback from the FutureGov design team.

There’s a question of why designers make so many maps. We love maps. But there can be confusion or misunderstandings about why …

Bias in design

Why all design is flawed when you’re looking for magic

I often get asked about bias in design. My answer:

All design is flawed. But buried in each action, each small step that we take and every single decision — even when

The consultants fallacy

Working forwards and working backwards

What we can learn from the military about ‘mapping backwards’ and how this applies to service design

Wellington at Waterloo by Robert Alexander Hillingford
Wellington at Waterloo by Robert Alexander Hillingford

In my previous blog post I wrote about the differences between service design and business analysis

Working with design detail

Why prototypes can be more valuable than specifications or documentation

A good rule of thumb for designers:

If you need to get into a finite level of detail, make something.

Artefacts are most useful when they become the design, rather …

Raise your expectations

The strange becoming familiar

How we quickly adapt to unfamiliar service models

I spend a lot of time in London and Manchester at the moment. Over the past few months I’ve started to notice the trend of new bike rental services — like Mobike.

I …