The importance of digitalâ€Šâ€”â€Špart 2
Back when I was a design student I discovered David Carsonâ€™s book The End of Print.
This book inspired a long term obsession with good design and the necessity of breaking rules.
Digital as a conversation
In reality, Carsonâ€™s book started a new conversation rather than marking the end of print as an idea or medium. It became a moment where creativity in graphic design increased, changing perceptions and inspiring a new generation of designers.
I feel the same way about â€˜digitalâ€™.
The voices arguing for the end of digital (see my previous blog post) remind me that conversation is a catalyst.
In â€˜digitalâ€™, we have the tools we need to design 21st century services, but still need to question our values along with the scale of our creativity and ambition.
There needs to be a bigger conversation about the impact of technology in our lives, and that conversation will happen with technology as part of our lives. This is just the start of the â€˜digitalâ€™ conversation.
Carson did this with print. Weâ€™re now waiting for the same to happen with digital. A moment that demands a different type of response from new generation of designers.
The world is digital and our response to it needs to be the same.
Letâ€™s keep the conversation going.