Weâ€™re going on a bear hunt. Weâ€™re going to catch a big one. What a beautiful day! Weâ€™re not scared.
As children we have a great sense of adventure.
Pick up almost any childrenâ€™s story book and youâ€™ll find characters setting off on exciting adventures. Iâ€™ve read Weâ€™re Going on a Bear Hunt many times with my young kids. They love it.
As adults we get scared. We sometimes get scared of other people. We lose our sense of adventure.
Iâ€™ve worked with lots of organisations. Itâ€™s time to be honest. Weâ€™re all a little bit scared of talking to the people that use our products and services.
No more excuses
A colleague admitted to me the other day that his team had been hesitant to get out the building. This is more common than you think. Weâ€™re all a little bit scared. We need to find our sense of adventure.
As Iâ€™ve said before. Discovering isnâ€™t an exact science. Itâ€™s about getting a team out of the building understanding a problem together.
No more hiding behind prototypes
Too often the only time we leave the building is to wave a prototype at people. We need to be braver and talk to people. Itâ€™s easy to hide behind designs.
Making is a great way of understanding a problem but itâ€™s important to do some research first. The only way you can really start to fully understand user needs is conversation.
Good design is about other peopleâ€™s stories.
Every one has a story to tell. Everyone is interesting if youâ€™re prepared to talk to them. Start by listening and youâ€™ll get to be part of other peopleâ€™s adventures. Not just your own.
You have to go looking for these stories. Have an adventure.